BoA to return to the Jpop scene with ‘Only One’ (with unique promotions)

Published on January 12, 2013, by - Posted in Food, Music / Media, News 163

BoA Comeback in Japan

After more than a year of hiatus in Japan, Korean singer BoA is going to make a comeback with a single that includes the Japanese version of her self-composed song, Only One.

The multilingual singer has previously announced in her website that the single will be launched on February 20. But the last minute editing on the single has delayed it for a week. Its new release date will be on February 27.

The single will also contain The Shadow, another song written by BoA herself. Below is the tracklist information:

CD+DVD

CD tracks:

  1. Only One
  2. The Shadow
  3. Only One (Instrumental)
  4. The Shadow (Instrumental)

DVD:

  1. Only One (Music Video)
  2. The Shadow (Music Video)
  3. Only One (Making Video)
  4. The Shadow(Making Video)

(25 minutes total)

CD-only:

  1. Only One
  2. The Shadow
  3. Only One (Instrumental)
  4. The Shadow(Instrumental)

Only One was part of BoA’s 7th Korean studio album (of the same title). It gained popularity because it was BoA’s original song.

In promotion for BoA’s Japanese single, a campaign called “Only One Cocktail” was launched. Selected cafes in Tokyo are selling a cappuccino and a cocktail drink topped with a QR code. Once a smart phone has scanned the code, a site that lets people listen to BoA’s new songs can be accessed. The campaign perfectly suits the upcoming single  because the drama version of the Korean Only One MV was set in a cafe.

Only One Campaign cappuccino

Only One Campaign cocktail drink

While I’d love to go to Tokyo and scan the codes before I take a sip of these drinks (because I am a BoA fan), reality slaps me in the face, telling me I have no money for such luxury. Luckily, I found a preview of the Japanese version of Only One on YouTube. Check it out below:

Sources: KpopStarz, BoA’s Twitpic account, tokyohive and Oricon

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Author: ellehaym View all posts by