Renowned Japanese mobile phone company, au has just announced in their 2013 summer press conference that Kyary Pamyu Pamyu and Ayame Goriki to be their spokesperson for their upcoming summer commercial.
From left: Ayame Goriki, Kyary Pamyu Pamyu and au’s representative director Takashi Tanaka
A talk session for the both of them was held at this press conference along with representative director, Takashi Tanaka. Some details regarding the commercial was revealed in this talk session. The filming merely ended a few days ago and it is said that Kyary will be acting as a artiste introducing her song while Ayame acts as a host for a music program.
Kyary Pamyu Pamyu introducing ‘Nori Kaeru’, a frog mascot character used in the commercial
Kyary recalled moments of filming this commercial and said that she is happy that she got to work with the fans in this commercial and to be able to join in as a part of the au family. Ayame commented that she finds Kyary really cute singing and dancing and is looking forward to viewing the final product. A frog mascot character which, will also be shown in the commercial, was introduced by Kyary herself. The name of this character is called, Nori Kaeru. Thus, making a pun on the concept of the commercial, “au ni norikaeru (translated as ‘Switch to au’)”
Of course, one of the most exciting parts of this announcement is that Kyary will be releasing a new song to be used in this commercial campaign! The song will be titled as ‘Noriko to norio’ and will be composed by Yasukata Nakata. Yasukata has also worked with Kyary for her other hit songs such as ‘Invader Invader’ and ‘PONPONPON’.
Kyary Pamyu Pamyu (left) and Ayame Goriki (right)
Kyary graced the press conference in a dress with puffy pants on the left, and a skirt on the right. This will be the dress that she is wearing in the commercial itself, she then explained that the side with the skirt represents “Noriko” while the side with the pants represent “Norio”. Ayame also looks stunning in her electric blue dress, which interestingly matches Kyary’s bright pink and yellow get-up.
However, this does not mark Ayame and Kyary’s first time working with au. Ayame has been working with au for various commercial campaigns since January 2012, while Kyary made her first appearance earlier this year with footage of her live performance at Zojo-ji, Tokyo featured in the “FULL CONTROL TOKYO” commercial.
From the looks of it, there is definitely much to be expected from this commercial campaign.