Softbank has become the official partner store for Pokemon GO in Japan. Now, they have launched a new “Pikachu’s Challenge” campaign, which features various Pikachi mascots doing various drills and exercises. These include Pikachu running a relay race, surfing, and even doing a group jump rope challenge.


Jump Rope

Surfing/ Surf Fit

Well, that jump rope challenge was a bit of a failure… thankfully, the others weren’t. They also featured a video of some Pikachu dancing around a vending machine.

As part of the collaboration, Softbank are also giving away Pikachu notebooks. They also revealed a special Softbank Air unit which comes with a Pikachu design.

Pikachu, Pikachu everywhere!

Don’t miss a single update from SGCafe! Follow us on Twitter: @SGCafe

Read more on your favorite anime here on Sgcafe! Also join in on the community’s discussions at



Leave a comment