The Japanese premiere of Madoka Magica‘s highly anticipated third movie titled “Puella Magi Madoka Magica: The Rebellion Story” is almost at hand, and to promote the movie, one enormous ad made its appearance in an underground passageway in Shibuya.

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The ad featured Homura, Miki, the newest magical girl, Nagisa, Kyouko, Mami and Madoka herself. The ad invites people to watch Madoka Magica: The Rebellion Story which will be coming to Japanese theaters on October 26, 2013.

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Meanwhile, Lawson is also stepping up its Madoka Magica campaign with some brand new magical goodies from alarm clocks and posters to rubber straps and buttons.

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The Japanese convenience store will also be selling these Madoka Magica items. The Madoka and Homura Pettanko figures will cost you 2,730 yen each while the tote bag will cost 1,500 yen. This special collaboration starts today, October 15, 2013 and ends November 30, 2013.

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