To celebrate the upcoming release of the [email protected] movie which will premiere January 2014, a new collaboration between the anime movie, Newtype magazine and fast food chain Lotteria has been announced and it will feature new official [email protected] merchandise.

The collaboration will be featuring the [email protected] happy bag and the [email protected] lottery set. The collaboration will be promoted by the clumsy idol, Haruka who is featured wearing a Lotteria uniform.


The [email protected] happy bag is slated for release on New Year’s day, January 1, 2014 and will cost 2,000 yen. The bag will contain a Newtype Mini magazine featuring the idols of 765 Pro, [email protected] illustrations, a tumbler and vouchers for Lotteria’s cheeseburger, shrimp burger, teriyaki burger, fries and regular drinks.


Lotteria will also be launching the [email protected] lottery set which is scheduled for release on January 23, 2013 until February 28, 2013. There will also be a pre-sale on January 22, 2014 on three selected Lotteria branches namely Lotteria JR Ikebukuro Station North store, Lotteria Ikebukuro Seibu store and Lotteria Ikebukuro East Exit Store.

The A Prize will be the Haruka Amami Lotteria Uniform Tapestry, the B prize will be the [email protected] coaster set (set of 5) and the C Prize will be the Haruka Amami Lotteria Uniform mug. The D prize meanwhile will be the [email protected] stainless tumbler and the E prize will be the [email protected] clear files (four to choose from). The lottery will cost 1,200 yen.


Both the happy bag and the lottery set will be available in Lotteria branches all over Japan.

Read more stories about The [email protected] here on SGCafe.

Also join in on the community’s discussions at

Via [email protected] anime website


Leave a comment