This brand new collaboration between Sunrise and Sanrio will feature Hello Kitty wearing hero gear to promote the upcoming Tiger & Bunny: The Rising movie which will premiere on February 8, 2014.
The collaboration will be featured in various products including plushies, clear files, key chains, tote bags, ear phone jacks, mirrors and pass cases. These Tiger & Bunny X Hello Kitty merchandise will be distributed in selected theaters all over Japan.
Sunrise has been quite busy promoting the movie. They even have special Tiger & Bunny pizzas from Domino’s.
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Via Sunrise official