New moe anime Hanayamata has finally made its premiere, and while the anime may have come in under the radar as compared to titles like Sword Art Online II, Sailor Moon Crystal and Akame Ga Kill!, the series does get its very own official itasha from Fiat.
For this official itasha, a Fiat 500 was used and the cute little compact car truly brings out the anime’s theme using flowers and the traditional Japanese dance known as Yosakoi.
The vehicle is indeed up for sale, however, they would have to enter and win via a lottery in order to buy this car. Fiat even displayed it along with some cosplayers dressing up as the anime’s five main characters.
The moe anime follows Naru Sekiya who meets an American girl named Hannah who is very much interested in Japanese culture, especially Yosakoi dancing. She manages to convince Naru to join her as they meet new people and learn new things.