With the new Fate/ Stay Night: Unlimited Blade Works anime already blazing through the Fall 2014 anime season, seven specially-wrapped taxis will be driving passengers to their destinations around the city of Tokushima, Japan.
ufotable, which animates the latest addition to the Fate series, is also based in Tokushima, is collaborating with the Daiichi Koutsu Sangyo transportation company to help advertise the anime to its local residents. They even spent approximately 350,000 yen per car just to have it wrapped with some Fate/ Stay Night decals. These itataxis will be available until the end of the year. They are also helping to promote the Machi Asobi event.
A Madoka Magica taxi was previously servicing commuters in Sapporo, Japan last year to promote the third Madoka Magica movie.
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