Canon is bringing fans a special treat with a special team-up with Pokemon! Pikachu can now rest on your shoulders and go with you everywhere as “The Perfect Adventure Buddy”. This is all part of Canon’s follow-up to last year’s #ToyTravel campaign.

Canon has now launched a special EOS M10 box set, which includes a Pikachu shoulder plush. Now, you can go anywhere with Pikachu, and take tons of selfies and photographs together.

There are actually three variations available for Canon’s EOS M10 camera that will go with the Pikachu plush. These are the Pokemon Special Edition x EOS M10 Kit (EF-M15-45mm IS STM), Pokemon Special Edition x EOS M10 Kit II (EF-M15-45mm IS STM & EF-M22mm STM), Pokemon Special Edition x EOS M10 Kit III (EF-M15-45mm IS STM & EF-M55-200mm IS STM). They are now available throughout Southeast Asia.

Canon also launched a new contest with Pokemon, and photography enthusiasts can get the chance to win special prizes. Here’s how it works:

Explore different parts of your city with your Pokémon and take them on a unique adventures. If you are game for an adrenaline rush, consider bringing Squirtle surfing or going skating with Jigglypuff! If you prefer a quiet afternoon, you could even bring Snorlax to your favourite café for a shot of expresso.

From May to July 2017, Canon is launching a monthly photo challenge. The challenge is open to the public to top the leadership board. With a different theme announced each month, participants are required to incorporate the themes into their photos and the winner of each theme stands to win an EOS M10 kit (EF-M15 – 45mm) along with a Pikachu Shoulder Plush or Limited Edition Pokémon Key Chains.

At the end of each month, the top three best photos on the leader board will stand a chance to be the grand winner for the month. One grand prize winner will be selected out of the 3 by a professional photographer. The remaining two consolation prize winners will win limited edition Pokémon key chains.

For more details, please visit

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