During the Tokyo International Film Festival  (TIFF), they invited special guest Motion Picture Association of America (MPAA) chairman Chris Dodd as a special guest for their annual seminar. However, in his opening speech, Dodd didn’t mince any words as he immediately pointed out one of the Japanese entertainment industry’s biggest problems, and that is online piracy.

“The challenge of online piracy, which is rampant everywhere, including Japan, is a serious problem for all of us,” MPAA chairman Chris Dodd said in his opening remarks at the 7th MPA seminar at the festival.

“While the challenges remain pressing,” he said that “we’re witnessing here in Japan highly constructive coalitions,” emphasizing that collaboration is the key to success in the fight against piracy.

Tokyo festival director Takeo Hisamatsu also said that the piracy figures for Japan are “quite shocking.” He emphasized that online piracy in Japan is a problem, even if some people may still think that “it is not a big issue.” In a report by the Hollywood Reporter, they said:

During the first half of 2017, an average of 15.2 million unique users from Japan per month accessed sites or apps used for online piracy via desktops, the audience of the MPA seminar heard during a look at the country’s piracy landscape. An average of 24 percent of Japanese internet users a month accessed sites or apps used for online piracy via desktops, with 74 percent of them accessing web-based sites, such as link sites and cyber lockers, and 26 percent using P2P download sites.

All that means that “piracy in Japan is getting worse,” a slide prepared for the seminar concluded. Page views for the top five pirate sites in Japan amount to more than 368 million — that is 2.46 times higher than the 149 million-plus views for the top five legitimate sites, led by Netflix’s 78.8 million, the MPA also said.

MPA advisory board member Marc Fuoti talked about the piracy data that his firm has compiled in recent years said that there is a perception that Japanese consumers, known to be among the most honest in the world, are not pirating much. But in the online world, “what we find is quite dramatic,” he said. “Piracy is increasing.”

While Japanese would tend NOT to buy pirated DVDs or other merchandise, it wouldn’t mean that they aren’t doing it online. Referring to the figure of 24 percent of Japanese internet users accessing pirate sites, he highlighted: “This number is lower than in most other developed countries, but it is still shockingly high.”

He also highlighted that manga and anime, key Japanese content exports, are among the most pirated types of content in the world. He cited one estimate that 7.7 billion total visits to unlicensed anime video sites were registered globally in 2015, excluding visits from Japan and China, among others.

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Source: Hollywood Reporter


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