The figure brand, Banpresto, has been synonymous with prize figures for crane games and lotteries. However, it seems that Bandai Namco is dissolving the company, and they will combine its assets with Bandai Spirits. This is part of Bandai’s restructuring, which is a three-year new Mid-term Plan that started April last year.

According to a Bandai Namco notice, this is to “enable swifter advancement of the main strategies for each mission, such as accelerating evolution in IP axis strategy and empowering the push into new entertainment, the Group will shift from its previous three-SBU structure (Toys and Hobby, Network Entertainment, Visual and Music Production) to a five-Unit structure (Toys and Hobby, Network Entertainment, Real Entertainment, Visual and Music Production, IP Creation). In line with this change, the subsidiaries belonging to each unit will be reorganized. (*For details of the Mid-term Plan, refer to the disclosure materials “Mid-term Plan of the BANDAI NAMCO Group (From April 2018 to March 2021).)

When they launched Bandai Spirits, the subsidiary absorbed Bandai’s various plastic model lines, including GunPla. This is just the latest in a series of restructuring within Bandai Namco, as they’re restructuring pretty much everything, from music to gaming.

source: Hachimakikou


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