For years, Microsoft and Sony have been the biggest rivals in gaming, with Microsoft’s Xbox and Sony’s PlayStation lines being the two biggest names in consoles out there. But now, the two rivals are teaming up to create “new innovations to enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions.”
In a Press Release, Microsoft stated:
Under the memorandum of understanding signed by the parties, the two companies will explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services. In addition, the two companies will explore the use of current Microsoft Azure datacenter-based solutions for Sony’s game and content-streaming services. By working together, the companies aim to deliver more enhanced entertainment experiences for their worldwide customers. These efforts will also include building better development platforms for the content creator community.
As part of the memorandum of understanding, Sony and Microsoft will also explore collaboration in the areas of semiconductors and AI. For semiconductors, this includes potential joint development of new intelligent image sensor solutions. By integrating Sony’s cutting-edge image sensors with Microsoft’s Azure AI technology in a hybrid manner across cloud and edge, as well as solutions that leverage Sony’s semiconductors and Microsoft cloud technology, the companies aim to provide enhanced capabilities for enterprise customers. In terms of AI, the parties will explore incorporation of Microsoft’s advanced AI platform and tools in Sony consumer products, to provide highly intuitive and user-friendly AI experiences.
This new collaboration does open many possibilities. It’s possible that we may see some crossplay options for some games, as well as other features. This include something for the PlayStation 5, which might feature cloud gaming powered by Microsoft Azure as a result of this partnership.
So, what do you guys think?
Don’t miss a single update from SGCafe! Follow us on Twitter: @SGCafe