Demon Slayer: Kimetsu no Yaiba was undoubtedly one of the most successful TV anime of 2019. However, its success comes as a huge surprise to many anime in manga insiders. In fact, the people at Weekly Shounen Jump magazine, which serializes Koyoharu Gotouge’s manga find its success unusual. Jump editor-in-chief Hiroyuki Nakano recently spoke to entertainment magazine Nikkei Entertainment about manga trends, and he told them that Demon Slayer’s meteoric success is really odd.

“Normally, a manga gradually sells more copies throughout the anime’s run, but Demon Slayer: Kimetsu no Yaiba’s sales shot up straight after the anime ended,” he said, indicating that a large number of people watched the anime through streaming services after it ended rather than watching it weekly. “The way people interact with anime has changed, and I feel like we’ve entered a new phase.”

It takes time for a manga series to become a hit according to Nakano. He should know, as the magazine he is editor-in-chief of not only handled Demon Slayer, but also My Hero Academia, One Piece, Naruto, Bleach, and Black Clover. It took around three years for Demon Slayer to become a hit, which is normal. However, its circumstances were not.

“There are more manga publications and digital outlets these days, so there are more channels to find manga to your taste,” he explained. “No matter how great a manga it is, it won’t become a hit just because it ran in Jump.” Even Demon Slayer’s success hinged on word of mouth generated after the anime’s run, he argued.

Nakano also talked about how much Jump reader surveys in order to gauge the success of its titles. He says that this system “values new blood” and allows Jump to produce “cutting edge” manga for the times. He also says that “the global success of One Piece as a positive factor in producing new hits for the magazine, because it gives newcomers a distinct goal to strive for.”

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Source: Anime News Network


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